A Learning by Doing Model


Thank you for visiting my blog! My name is Brian Cooper and the purpose of my blog is to provide an interesting, informative, and entertaining conversation where you can learn about becoming an entrepreneur, developing business plans, starting a business, and any other general information that will help evolve as an entrepreneur. Most entrepreneurs learn by doing, learn from successes, and learn from failures. That same principle will be the common theme throughout all the blogs that will be posted on my blog roll. Being an entrepreneur is simple, you hang out all day, play foosball and shoot pool in the office, and when a genius idea comes to fruition you create a business and make money off it.  Sounds easy right?


Learn By Doing
Gill 2012

Starting a business is difficult and requires 100% buy-in from those entrepreneurs involved. The business start-up process is not simple and varies from the type of entrepreneurship the entrepreneur is applying (ex. Small Business Entrepreneurship, Scalable Startup Entrepreneurship, Large Company Entrepreneurship, and Social Entrepreneurship). This blog will provide enough information and resources for any person to vet out an idea using a lean start-up approach to outline new or refining existing business models.

Alexander Oserwalder’s Business Model Canvas (BMC) is an organizational tool that discusses value proposition, infrastructure, customers, and finances. We will discuss the details of the BMC in future blog posts. My goal for each post is to introduce topics that will support you moving forward when generating a start-up company.  There is a lot to be said about creating a business from the idea to bringing in the money, and all the space that lies in between. I invite you to get on board and take this journey with me. Heck, all you have to lose is a developing a new mindset.


Entrepreneurs are known for taking risks, but the difference between a successful and non-successful entrepreneur, is having a level of awareness to see and calculate risk. A wise venture capitalist once told me to “expect the unexpected because the unexpected should be expected.” Being an entrepreneur means rigid thinking needs to be thrown out the car window going 90 mph down the freeway. Start-ups are difficult and when you add not being able to pivot or shift from an idea, the idea will simply not last.

Risk Taking
Arkhitech 2013

Alternatively, cognitive flexibility is a learned behavior being able to adjust to the rapid changing environments that we typically experience in entrepreneurship. Being flexible does not imply having weakness with no backbone because without it your start-up will not last when evolving a start-up. Sometimes when sitting in an incubator space in Reno, Nevada you might hear the instructor say, “if you are going to fail, fail fast, and fail often.”


Why would anyone want to fail?

If you are not an entrepreneur, and work a regular 9-5 you most likely have not heard your boss support failure. Corporations do not want their employees to embrace failure like entrepreneurs do. The corporate environment wants you to be scared of failing; and if you do fail there will be severe consequences with no recovery. Instead, as an entrepreneur we can fail and our recovery is saying okay, and starting on a new idea. The hidden gem of being a serial entrepreneur, you are never unemployed of thoughts only unemployed from a paycheck from time to time.

So what do you think?

Please follow me on twitter @ACT_in_Mind and leave a comment #LearnbyDoing