Empowering Women as Entrepreneurs

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Why do women want to become entrepreneurs?

I asked a couple that are in my graduate program and most common responses were to have freedom, be their own boss, and to hopefully empower other women to become entrepreneurs themselves. Personally, I have enjoyed to see the growth in female business owners over the last few years. In fact, I have been working close with two sisters on a gourmet ice cream business where we have a very niche product that is offered by other companies (that’s to be discussed in a later blog post).

In 2013, Cox conducted a survey that was given to 624 women entrepreneurs and business owners in North America. The survey asked the women participants various well-being questions in regards to business.

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Building Your Minimal Viable Product (MVP)

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Eric Ries and Steve Blank are one of the early adopters of instigating a minimum viable product (MVP) as part of the startup process. Blank defines a MVP “not always a smaller/cheaper version of your final product. Defining the goal for a MVP can save you tons of time, money and grief.Blank is an advocate for executing Learn Startup approach for almost a business. One strategy behind building and utilizing a MVP is not to use too many resources (eg. time and money). Get your MVP built quickly so you can start testing your hypothesis using the new product.

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