Eric Ries and Steve Blank are one of the early adopters of instigating a minimum viable product (MVP) as part of the startup process. Blank defines a MVP “not always a smaller/cheaper version of your final product. Defining the goal for a MVP can save you tons of time, money and grief.” Blank is an advocate for executing Learn Startup approach for almost a business. One strategy behind building and utilizing a MVP is not to use too many resources (eg. time and money). Get your MVP built quickly so you can start testing your hypothesis using the new product.