The 3 C’s of Successful Marketing

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Successful entrepreneurs wear many hats, but what would you say an entrepreneur’s purpose is?

I think the purpose of any entrepreneur is to enable ordinary people around him to do extraordinary things. Successful entrepreneurs are able to motivate, support, and develop his team to think creatively, especially when it comes to developing successful marketing campaigns that help grow the business.

One marketing strategy I have applied to the various startups I have been involved in is called the 3C’s model of successful marketing. This business model suggests that your business must focus on three key factors to achieve success in the industry you are operating in. In order to sustain competitive advantage, your company will focus on your customers, competitors, and company.

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Growth Management Strategy for Entrepreneurs

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“Expect the unexpected because the unexpected should be expected” when operating in an entrepreneurial environment. An entrepreneur will have success when they have a proper growth management strategy set in place. Growth management when properly implemented helps alleviate pressures that early stage startups encounter.

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Mindful Communication Strategy for Entrepreneurs in a Startup Environment

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Communicating in the 21st century has unique challenges. If you want to become a successful entrepreneur, your success is dependent on how well you communicate. Communicating occurs with more than your employees, you want to be able to communicate across all channels in your entrepreneurial bubble. The channels I am talking about typically happen in two ways: verbal communication and written communication. Both types are not innate behaviors, they are learned behaviors that we hope to evolve over time in our professional careers. Entrepreneurs need to be able to communicate effectively with customers and clients, social networks, employees, manufacturers, distributors, and any other group that has impact on your company’s success.

Have you ever thought to yourself why communicating effectively can sometimes be difficult within a work environment? 

It’s because we have emotions, are human, and we are not perfect!

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An Entrepreneurial Approach to a Successful Morning Routine

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Many entrepreneurs typically live by a tight and busy schedule that can take up a lot of energy. For myself, when I have a routine that supports my healthy habits I feel like my days flow like the water down a quiet stream. The days I ignore my routine there are more times than others I will make an easy mistake because my focus is on doing the next task. An entrepreneurial approach to successful daily habits will be done in a calculated and strategic way to best utilize my own time because time is our most valuable resource.

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Perspective Taking and Negotiations

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What color is the dress?

Is it white and gold or is it black and blue?

Some say the dress color is contingent upon what mindset you are in.

Personally, I think the color of the dress has nothing to do with your current mindset.

The dress has always been white and gold because of my perspective, not my emotional state when I look at it.

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Goldilocks Teaches Us About the “Just Right” Business Plan

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Before you go and start soliciting your business for funding, make sure that your business plan is concise, to the point, and specific to your audience (investors). You don’t want your business plan to be similar to the Goldilocks and 3 Bears story by having a bowl of porridge that was too hot or too cold. You want that plan to be to that last bowl Goldilocks tried that was just right! The way your plan feels, written, and the audience it speaks to will be contingent on if you receive funding. Just like the porridge, if your business plan has just the right amount of content then it will be eaten alive by the sharks (aka investors).The long and drawn out legacy business plans are quickly becoming a way of the past. Investors, Banks, and whomever else who is going to read your business plan does not really want to read your 60 page plan or even something as simple as a business model canvas.

 

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The Backstage of Your Business Model Canvas (2/2)

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Looking in from a backstage out into the crowd at a concert is a spectacular site. It can feel as good as it looks when applying this mindset to your Business Model Canvas (BMC). It can all be possible if you follow the process, have a solid team, and achieving many goals while learning by doing.

 

Putting it all together is all we need to do now that we have made it to the last blog post on this series describing the business model generation. Once finished outlining the last two Business Model Canvas (BMC), I will provide you with some basic tips and tricks that have worked while developing your business model on a canvas.

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